Projects

To assist the editorial team in optimizing the content on

The Swissmom courses marketplace allows users to find suitable courses based on categories, filters, and proximity. Course owners can create courses in the admin area. The platform is built with React and uses Firestore, Cloud Storage, and Cloud Functions in the backend.

To help users discover other relevant content (and thus increase session duration) I set up a machine-learning model that predicts the CTR of potential article recommendations based on article data as well as user-interaction data. The service is written in Python and runs on Kubernetes.

Based on previous learnings I completely redesigned the Swissmom name finder app. The page consists of 16151 name pages and 13823 category pages and offers parents a perfect entry point for finding a name for their child. During the project, I built sketches in Figma, collected data from various sources with Python, and finally implemented a front-end with React.

Instead of selling independent services, I pushed OMGroup towards offering clients a more wholesome approach. In course of this transition, I built up the consulting division, helping clients with their marketing strategy, and the design of customer journies, as well as planning individual campaigns.

At Coople I was hired as Marketing Manager with the job of improving communication along the customer journey, particularly guiding users towards active usage. For this purpose, I set up several FB campaigns, implemented a new tracking scheme with GTM/GA, and coordinated the Google Ads campaigns with an external agency.

Directly after my studies, I co-founded the EdTech venture Taskbase.com. I was in charge of strategy, design, and business development. Taskbase was used by more than 4’500 students at ETH and HSG every day and received top feedback from both students and assistants.