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Unified inventory terminology

Developed and refined a unified inventory terminology supporting the inventory management team in monitoring, planning and pricing decisions.
Technologies: SQLmesh, Secoda

ML-based reach forecasting

Initiated and built a ML-based forecast engine that provides accurate and fresh reach data for planning and pricing in the TV advertising space, thereby increasing efficiency, accuracy and freshness.
Technologies: OpenAI, Python, Scikit-Learn

Entity-wide data mart

Integrated inventory, delivery and sales data of TV advertising sales for downstream usage in BI, data science and reporting. Built with Athena/Redshift and SQLmesh and documentation in Secoda.
Technologies: Redshift, SQLmesh, Secoda